​

I looked thoroughly into the various brand collections being showcased, focusing on how they market their Spring/Summer ranges. This included identifying recurring visual themes, particularly the use of nautical symbols such as anchors, seashells, waves, and maritime colour palettes, which helped inform the overall creative direction. Since the shop is in the heart of the city centre, I thought it would be cool to create a mini world in which the audience were on a boat bringing the collections to life! I also reviewed previous fashion shows we have produced, analysing their strengths and areas for development in order to build on existing marketing strategies and elevate the overall impact of this event. In addition, I carried out in depth visual research, comparing different colourways, textures, and design styles to ensure a cohesive and contemporary aesthetic that would resonate across both physical and digital promotional materials.