Trends within our creative industry reflect society, politics, culture, technology and our environment. They are a response to momentous moments, movements and changes that influence us day-to-day. They are also a response to what consumers love, hate, are angry about and/or need - therefore our serious contextual research and consumer understanding will be key to forecasting what 2026 will look like.

Starting with the momentous moment of ‘celebrity cancel culture and de-influencing’ I then collected, categorised, and analysed timely and broader contextual research from our current world, the challenges that come with it and the innovations that make a mark.

I chose the retail sector and looked into the rise of experimental retail. I predicted that stores will sacrifice store space for dynamic communication hubs, (‘pocket verses’) offering opportunities for consumers to engage with like-minded people while gaining a deeper understanding of a brand’s culture and values, blending convenience with community. Offering a bridge between the digital and the physical!

Societal structures depend on attitudes, and there will be a shift towards long term thinking.

By creating a unique ‘anti-buy’ zone within your retail space. An area that reflects your brand’s personality and ethos. This space should be designed to offer a personalised experience reflecting who you are as a business, one that invites customers, or potential ones, to slow down and engage without the pressure to make a purchase. It’s a place where customers can pick up their online orders, relax with a coffee or bring likeminded friends.